To know your Goals and objectives/Knowing your cause:

The most important step in social media marketing is to establish the objective and goal of your business. Without an objective, you will not be able to measure your success.

The objective must be:

• Specific
• Measurable
• Attainable
• Relevant
• Time-bound

To Know your target market, you should take the following into consideration:

• Age
• Location
• average income
• Typical job title or industry
• Interests

 To know your competitor:

It is very important to know your competitor in the market and their social media activities because it helps to understand their online strategies. This also helps you to understand the expectation of the customers from your industry and how can you set your social media tactics according to it.

How your business is different:

The Competitive analysis of your business shows how you are doing different in the market. Your business may be different either in product and services or in some business strategy. If your business is doing great in any of this area it means you can achieve more social media goals than your competitor.

a) Analytics: Social media analytics helps to show which tactics and strategies of your social media campaigns are working, and which aren’t. This helps to save your time, effort, and budget. 

1. Time to post: This data helps you to focus on your social media post on specific times and occasion which helps to efficiently reach more customers.
2. Demographics: It is used to identify and classify target audience according to their age, gender, interest, and other categories.
3. Engagement rates: It is a metric that helps to measure the level of engagement on a specific piece of created content on social media.

b) Crafting experience: 

Creating the experience for your audience, from contact to their life cycle.

c) Branding:

An act of creating company image through social media platform and its strategies.

d) Consistency:

Consistency play an important role in successful branding. To be recognized among your customers you need to be consistent. Being consistent in your brands helps to achieve more customer engagement and reach.

Social media content Calendar:

Social media content calendar list out the dates and times at which you will publish types of content on different social media channel. It helps to plan your all social media activities like images and link sharing to blog posts and videos. It includes both day-to-day posting and content for your social media campaigns.

Application and Tools:

Content is an essential part of social media marketing. Using the right content creation tools and application helps to increase and enhance user engagement and drive business for your brand.

Engagement strategies:

It includes a positive emotional connection with your user. Business that focus on building Social media engagement can benefit from better marketing reach and a successful brand awareness that helps to attract new customers easily.

a. Next Steps – 30 Day Action Plan