SKILLS FOR
SUCCESS
modernized programs, providing skills for the real world.
The heart of the programming isn’t about what we offer, but how we are able to bring the inner star out each person. Our goal for each program is to inspire, uplift and induce hope, showing them that they can accomplish any goal, passion or dream that they put their mind and heart into. Our workshops focus on the inner self, helping the individual flourish through tasks and activities provided; leaving the person with an enlightened feeling of self-discovery and confidence.
DIGITAL MARKETING
MASTERCLASS
- Social Media Mastery
- Google Analytics
- Data Mining & Reporting
- Google Studio
- Inbound/Outbound Marketing
a truly hands on marketing experience
This course is designed to empower youth in the Digital Media Marketing Realm and teach its importance in today’s world. We have researched and explored various platforms to help participants easily understand basics of social media marketing and its related strategies. This course is curated to educate on how to effectively use the content for promoting the business. Today social media marketing is high in demand, as all business participants are using digital platforms to promote their business and brands.
I learned the power of data analytics to understand what type of content and times are best to reach your target audience. Shazard provided a clear and concise presentation going through where to find and read data statistics on social media platforms including Instagram and Facebook. This workshop allowed me to gain a better understanding of what are the most popular times to post for sharing specific content and how to maximize audience reach by using links, tags and keywords. Shazard's social media advice was very practical and will greatly benefit me in my professional life.
Knowing your cause:
The most important step in social media marketing is to establish the objective and goal of your business. Without an objective, you will not be able to measure your success.
Knowing your competitor:
It is very important to know your competitor in the market and their social media activities because it helps to understand their online strategies. This also helps you to understand the expectation of the customers from your industry and how can you set your social media tactics according to it.
How are you or your business different:
The Competitive analysis of your business shows how you are doing different in the market. Your business may be different either in product and services or in some business strategy. If your business is doing great in any of this area it means you can achieve more social media goals than your competitor.
Analytics
Time to post: This data helps you to focus on your social media post on specific times and occasion which helps to efficiently reach more customers.
Demographics: It is used to identify and classify target audience according to their age, gender, interest, and other categories. Engagement rates: It is a metric that helps to measure the level of engagement on a specific piece of created content on social media.
Crafting Experience
Creating the experience for your audience, from contact to their life cycle.
Branding and Consistency
Brand Identity and Branding Guides: Creating company image through social media platform and its strategies.
Consistency: Consistency play an important role in successful branding. To be recognized among your customers you need to be consistent. Being consistent in your brands helps to achieve more customer engagement and
reach.
Social media content Calendar:
Social media content calendar list out the dates and times at which you will publish types of content on different social media
channel. It helps to plan your all social media activities like images and link sharing to blog posts and videos. It includes both day-to-day posting and content for your social media campaigns.
Application and Tools:
Content is an essential part of social media marketing. Using the right content creation tools and application helps to increase and enhance user engagement and drive business for your brand.
Engagement strategies:
It includes a positive emotional connection with your user. Business that focus on building Social media engagement can benefit from better marketing reach and a successful brand awareness that helps to attract new customers easily.
30 Day Action Plan
GUIDED PROGRAMMING
Participants Apply their learnings to a individually crafted Campaign. Working with their team members they create, analyze, and grow their social media accounts.
enroll now.
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